7 REASONS TO GET A RESPONSIVE WEBSITE
A responsive website is a website that re-sizes to the device you are using to provide an optimal viewing experience across a wide range of devices such as smartphones and tablets. Web design agency, The Web Shack, shares some key tips for business on optimising their web presence. If your website isn’t already responsive then here are 7 reasons why you should make the switch!
It’s Growing…As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. Smartphones and tablets have changed how web designers approach design and user experience. With a responsive website, the content, images and structure remains the same on any device so there’s no need to worry about having different websites for various devices. As more and more people get used to browsing the web through their smartphones and tablets, it is foolish for any website designer to ignore responsive web design. The “One Site Fits All Devices” approach will soon be the universal standard of website design.
It’s Optimal…Mobile sales have already overtaken desktop sales, thus it is only a matter of time before mobile search will overtake desktop search at some point in the near future. Managing Search Engine Optimisation or SEO for separate mobile and desktop sites is difficult and doesn’t produce the same effects as a combined effort would. Mobile sites also do not rank well in search engines so redesigning your website as responsive will enable a maintained higher ranking and will mean focused SEO on one single site. This means all links will be directed to one domain as opposed to a mobile website and a separate desktop site, giving a responsive website an SEO boost.
It’s Cost-Effective…The cost to make a responsive website is slightly higher than creating a conventional website, but the expenses to duplicate a website for mobile and other devices are eliminated. As a result, it cuts total development costs significantly. In addition to that, a responsive design means that management, support and upgrades only need be applied to one place, which again cuts the total cost.
It’s Better…User experience enables visitors to consume content on any website through the device of their choice. Thus, responsive web design is about providing the optimal user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV. Users will no longer have to fool around with zooming and shrinking the text or images on screen. Instead, all of the content automatically adjusts to the screen of the device, making it easier and more convenient for users to read and navigate the site. According to Google, if users arrive on a mobile website and is frustrated, or don’t see the content that they are searching for immediately, there’s a 61% chance they will leave and head to another website. Furthermore, 48% of Google users stated that when a site doesn’t function on their mobile device, it makes them feel that the respective company doesn’t care about their patronage. Having a responsive website is the most effective way to make the most out of mobile and tablet traffic, as well as offering visitors the best possible user experience.
It’s Ahead…Responsive sites work well across multiple devices and it’s a safe bet that it will be around for a considerable amount of time to come. This means that having a responsive website should keep a site up to date for some time into the future. Customers are using their mobile devices to search and make purchases online so it’s important to cater to that audience by having a mobile-friendly site and keeping up with the times. Chances are that competitors aren’t making use of responsive designs, which gives any business owner an edge by taking on a chunk of competitors customers.
It’s Profitable…A “conversion” is the act of converting site visitors into paying customers. An optimised site provides a better experience for the user, which is more likely to lead to them engaging with a business than going to another website. If a website is not working on a mobile or tablet device, users will obviously be unable to convert into customers as they cannot access the information that they need to. Users will also get frustrated and leave; this ‘high bounce rate’ will result in a low conversion rate. When a user has to do more work than is needed to complete a conversion, it’s less likely they will convert.
It’s Recommended…Google, the most popular search engine in the world, prefers a responsive web design as the recommended mobile configuration. Google not only recommends responsive website design as the best way to target mobile users, but also favours mobile-optimized sites when presenting results for searches made on a mobile device.
If Google is telling you to have a responsive website design then, why argue?