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BUSINESS IS AN ADVENTURE WITH RICHARD BRANSON

There are few people in the world that can pull a crowd quite like Sir Richard Branson, and this weeks ‘Business Is An Adventure’ event, brought together masters and mavericks of business for lively debates and inspirational entrepreneurial insights.

Adventure doesn’t necessarily spring to mind when you think about business. According to Investec and Virgin Atlantic, it should! It’s a mistake to think of a business as just a business. Rather think of it as an ocean-crossing, brainstorming, pitch-nailing, nerve-racking, adrenaline-rushing, trust-building, contract-signing, handshaking, champagne-toasting, friendship-making journey. This is the ethos behind the internationally-recognised live ‘Business Is An Adventure’ event series hosted for an unprecedented second time in Johannesburg.

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Close to 700 guests packed out the studios at Urban Brew in Randburg to witness a 2-hour live stream with some leading minds in the space of diversity, business and the future.

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“Business SA has a crucial role to play in helping South Africa’s economy grow through job creation, investment and innovation. Business SA also positively contributes to society and towards the UN’s Sustainable Development Goals. We understand that business is an adventure, it isn’t perfect – it’s volatile, competitive and challenging. It is for this reason that we partnered with Virgin Atlantic to bring this event back to Johannesburg – to harness the creativity business needs and to inspire growth in South Africa. We believe business is an adventure when you have an invested partner. That’s business made human.”

– Fani Titi, Joint CEO of Investec

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The ‘Business Is An Adventure’ panel discussions included:

1: How Diversity Builds Business Advantage
A panel discussion with a deep dive into the way successful organisations are driven forward by a belief in diversity. Diversity of background, race, outlook, skills and gender has been shown to be a business advantage.

The discussion facilitated by Claire Mawisa (Investigative Journalist, Carte Blanche), engaged Faith Popcorn (Founder & CEO, Faith Popcorn’s BrainReserve), Dr. Marc Kahn (Head of Human Resources & Organisational Development, Investec), Thando Hopa (diversity advocate & international model), and Dr. Tashmia Ismail-Saville (CEO, Youth Employment Service SA).

2. Business Out of The Ordinary
This discussion focused on insights from business leaders who have Out of the Ordinary stories to help other businesses navigate a tough economy and find opportunities in an emerging market. The discussion, facilitated by Redi Tlhabi (author & journalist), included Sir Richard Branson, Fani Titi (Joint CEO, Investec), Emma Wade-Smith OBE (Her Majesty’s Trade Commissioner for Africa, DIT) and Kim Reid (CEO & Founder, Takealot.com).

3. Q&A – The Future
This segment saw Sir Richard Branson and Stephen Koseff (Co-Founder, Investec) in a ‘fireside chat’ with moderator Redi Tlhabi, sharing their views on national and international prospects for the future, with a focus on international investment into South Africa.

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“Ordinary never changed anything. We’re bringing Business Is An Adventure back to South Africa because of how impactful and successful it was in 2017. Our diverse panel of speakers will share their unparalleled insight into entrepreneurship, building a brand, and what the future of business looks like. These learnings are key in encouraging others to follow in their footsteps. We’re passionate about this platform and how it inspires audiences in an authentic way.”

– Sir Richard Branson

As the topic of best-selling books like Losing My Virginity, Like a Virgin, Screw It, Let’s Do It and Finding My Virginity, Branson had a myriad of wonderful stories to share, including some of his many encounters with former South African President, Nelson Mandela.

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Watch the full 2-hour ‘Business Is An Adventure’ stream right here:

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