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HYDE PARK CORNER UNDERGOES A REFRESH

Hyde Park Corner, with a dynamic tenant mix of exclusive global and local brands, is a destination for style-conscious, and the shopping center has recently welcomed some new and refreshed stores.



December 2015 was an exciting time with brands showcasing their revamped stores, offering a fresh and improved customer experience. Exclusive Books, Bella Luna, Sunglass Hut, Keedo, Ronnie@Hyde Park, L’Occitane en Provence and Spilhaus all boast fresh revamped stores.

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“The centre has seen brand launches and store upgrades in 2015, which further reinforces Hyde Park Corner’s position as the luxury shopping destination of choice.”

– Hyprop Regional Executive, Nicole Greenstone

The recently revamped Exclusive Books store is inspired and should be the benchmark for public libraries in the country! Featuring a wonderful new tapas bar and coffee shop called Social Kitchen & Bar, run by Australian chef Russell Armstrong who has worked at three 3-star Michelin restaurants in England and France. Architects Silvio Rech and Lesley Carsten have designed a striking industrial chic space decorated with mismatched Moroccan tiles and gold leaf, setting the tone for an airy restaurant with glorious views over Johannesburg North. The Sandton Times recommends a lunchtime visit.

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Offering shoppers an even broader range of high-end brands, new additions to the Hyde Park Corner tenant mix include fashion brands G-Star Raw Women and Cloth & Label, cellphone and tablet service/repair centre iFix, and food deli Fuel Food. G-Star Raw Women is the first G-Star Women’s standalone store in the country. The single-minded approach by the G-Star brand has led to many denim ‘firsts’ including the introduction of ‘luxury denim for the streets,’ the positioning of raw, untreated denim as a wearable and desirable material and the evolution of a distinctive denim silhouette.

Cloth & Label is a unique retail concept brought to South Africa by The Scottish Group, which offers wardrobe essentials in black, white, navy and denim for both Men and Women. Fuel Food is a high-end food retail and deli outlet that offers a wide range of health and artisanal products. They turn healthy eating into art, offering customers a tasty and fascinating food experience that is both healthy and sustainable.

Three exciting pop-up stores are on offer for a limited period only. Shoppers can visit international fashion retailer Superdry’s pop-up shop located on the Middle Level to purchase their trademark products which combine vintage Americana styling with Japanese inspired graphics.  The Levison’s pop-up offers shoppers an opportunity to purchase gorgeous Hugo Boss merchandise. The Ryan Keys pop-up offers innovative and dramatic garments that fit the body, soul and personality of his clientele.


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