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MALL OF AFRICA OPENS IN MIDRAND

The R5-bllion Mall of Africa opened this weekend to reveal a whole new world of shopping, as well as an assortment of new entertainment, leisure and dining options.

JSE-listed real estate capital growth fund Attacq Limited holds the commercial development rights to Waterfall and owns 80% of the Mall of Africa . Atterbury Property Developments owns 20% of Mall of Africa and is responsible for the Mall of Africa development project, on behalf of Attacq Limited. Atterbury Asset Managers undertakes Mall of Africa’s asset management for its co-owners.

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With a choice of 300-plus stores, Mall of Africa also boasts a wide variety of restaurants, entertainment and services, packaged into the largest single phase shopping mall the country has ever seen.

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“Our intention for Mall of Africa was always to create a shopping experience like no other. We understood that this meant more than just providing visitors with a great retail offering, and there had to be a strong focus on both our entertainment and leisure options too. This is in line with the Atterbury vision to create working, shopping and entertainment spaces for everyone to live to their full potential.”

– CEO of Atterbury, Louis van der Watt

One of the many leisure highlights at Mall of Africa is the magnificent outdoor park, complete with an intimate amphitheatre; children’s play area and an interactive musical water fountain. The park creates a seamless link between the surrounding Waterfall City and the Mall of Africa, crafting a pedestrian-friendly environment that includes a vibrant town square and beautiful landscaped surroundings. This park is positioned atop five levels of super-basement with covered parking for its customers. Mall of Africa’s town square promises to impress with its mix of restaurants and fast food outlets, catering not just for the high-end consumer but for families as well.

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“Mall of Africa was designed to provide something for everyone. Not only do we offer the best range of both international and local retail brands, we have also created a space where people can really enjoy themselves. Be it having lunch with friends after a morning of shopping or enjoying some fresh air while they watch their children play in the park, Mall of Africa is a place to be savoured.”

– Atterbury Property Developments, Cobus van Heerden

Coffee lovers can look forward to their morning caffeine fix from Starbucks, with other international favourites like Krispy Kreme and Cinnabon also added to the mix. With 2.4 kilometres of shopping to get through, visitors needing to take a short break have a choice between family favourites – Spur, Ocean Basket and Wimpy. Those looking for just a quick bite have just as much variety, with fast food options including KFC, McDonalds, Anat, Mi-Vami,Calisto’s, Debonairs, Fishaways, Pizza Hut, Sausage Saloon, Simply Asia, Streets, Hello Tomato and Adega Express.

Diners looking to linger a little longer have also been provided for with a fantastic choice of first class eateries and a wide variety of delicious cuisines. Discerning palates can choose between the meaty fare offered by Hinterland, a traditional Greek feast at Mythos, or perhaps even a spot of Sushi from Wasabi. There’s also new restaurant Zuri, with an elegant champagne bar. Kream offers global cuisine in an upmarket setting, while the likes of Life Grand Café and Tribeca prove a firm favourite meeting place – be it for business of pleasure.

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South Africa’s new favourite burger joint, RocoMamas®, will also join the very exciting mix. There’s also plenty of treats at Mall of Africa. Customers looking for something a little more savoury can indulge in biltong from Joubert & Monty, while those in need of sugar fix have both Haagen Dazs and Sweets from Heaven to choose from.

Mall of Africa customers looking for a thrill are guaranteed to find it in the state-of-the-art nine-screen Ster-Kinekor cinema complex. The 1,122-seater complex boasts an immersive IMAX 3D theatre, two luxurious Cine Prestige 3D cinemas, each with their own VIP Lounge area and exclusive catering offers, and a further six cinemas, two of which are 3D-ready.

Shoppers will be spoilt for choice at the new Mall of Africa with a full spectrum of sought-after retail brands — from Armani to Zara, and everything wonderful in between. Global youth fashion brand factorie joins the mix of fashion retailers at Mall of Africa, with a 378sqm store. Top international brands opening their first stores in South Africa at Mall of Africa include Armani Exchange, Helly Hansen, Asics, Zara Home, The Kooples, Under Armour, Women’secret and Soap Stories.

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These new retailers opening in the country for the first time will join a full pack of flagship stores from favourite brands like H&M, Forever 21, Forever New, River Island, Mango, Cotton On and Versace.

Not only does Mall of Africa offer endless reasons to visit the mall, it also makes it simple to get to the mall. Mall of Africa is situated in Waterfall City, halfway between Johannesburg and Pretoria. It is highly accessible (well maybe not on the opening weekend), located adjacent to the Allandale Road exit off the N1 Highway, the first free-flow intersection of its size in Africa. Plus, Atterbury has undertaken major roads upgrades around the development to make it easy for shoppers to arrive at Mall of Africa’s 26 entrances.

True to its name, Mall of Africa’s architectural form, designed by MDS Architects, is inspired by the geological beauty the contenting but also leading trends in design element and customer flows – all making for an exceptional shopping experience. Using natural elements like wood, stone, glass and concrete, the mall’s centre court takes inspiration from the forests of central Africa. Its further four courts reflect the four points of the compass on the African continent: the great lakes in the east, the oil and trade of the west, the sand of the North African desert and the mineral wealth of southern Africa.


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