MINI SOUTH AFRICA CAR-SHARING SCHEME TO LAUNCH IN SANDTON IN 2020
In a South African first, MINI will in 2020 launch MINI Sharing, a service to enable even non-MINI drivers a chance to get behind the steering wheel, with just a few taps on a smartphone.
The car-sharing scheme is being tested for local conditions ahead of its launch in the third quarter of 2020 as a pilot programme in Sandton. Initially, MINI Sharing will be available to a closed group of users, although plans are afoot to expand the offering to other quintessentially urban locations within South Africa.
The BMW Group has identified digital mobility services as one of the fields to advance as part of its NUMBER ONE> NEXT strategy.
“With MINI Sharing, we will enable a group of MINI fans to participate in the burgeoning sharing economy in this country. MINI is taking on a pioneering and innovative role in advancing urban mobility in South Africa.”
– Head of MINI South Africa, Shaun Willis
Earlier this month, the BMW Group announced the new MINI Convertible Sidewalk, which will be available worldwide from March 2020 and available in South Africa from the second quarter of the year. There will be two engine versions for the edition model of the open-top car.