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SAMSUNG LAUNCHES SUHD TV AHEAD OF BIG SPORTING MONTHS

Winter is around the corner and with the UEFA EURO 2016 from June 10 to July 10 and the Rio 2016 Olympics from August 5 to 21 August 21, it’s the perfect excuse to get a new SUHD TV and stay at home.

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Samsung has announced the launch of its new Super Ultra High Definition (SUHD) TV line-up, which combines the latest in cutting edge innovation and sexy aesthetics. The latest range of Samsung TVs has been released hot on the heels of the company’s triumph as global TV market leader for the 10th consecutive year, while also being in its tenth year of dominating the local South African TV market, according to one of the world’s largest market research organisations, GfK.

The new Samsung SUHD television series comes equipped with second generation Quantum dot technology, which is renowned for its durability and extraordinary, lasting picture quality. This generation offers increased efficiency of the Quantum dot materials and an improved colour mapping algorithm. This enables the new SUHD TV to express brighter pictures and purer colours.

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“These are smaller than one ten-thousandth the diameter of a human hair and deliver the cleanest and most vivid colours yet.”

– Deputy Managing Director and Head of Consumer Electronics at Samsung Electronics South Africa, Matthew Thackrah

Furthermore, the enhanced Samsung Smart TV platform allows users to enjoy a sophisticated Smart Hub powered by Tizen, which provides an effortless viewing and navigation experience as it transcends the boundaries between various TV user environments. The Smart Hub will auto detect all connected devices, such as decoders, gaming consoles or home theatre and audio accessories. These additions are managed through a centralised visual dashboard on the first screen, which requires the use of only one TV remote to control multiple connected devices, elimination the need for multiple remote controls in the living room.

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“What consumers want is art in the living room – a beautiful TV that fits seamlessly with their living space and furniture. Samsung’s SUHD TV aims to deliver innovative, boundless aesthetic appeal with its 360-degree design, which ensures your television looks good from all angles and any position it is placed within the home. This design approach is not limited to just our premium models, but includes our entry-level TVs as well.”

– Deputy Managing Director and Head of Consumer Electronics at Samsung Electronics South Africa, Matthew Thackrah

Pricing on the SUHD TV is as follows:

– UA65KS9500 – R64 999 with Galaxy S7 edge
– UA65KS8500 – R54 999 with Galaxy S7 edge
– UA55KS8500 – R32 999 with Galaxy S7

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