Travel

STYLISH NEW BUSINESS CLASS AMENITY KITS TAKE OFF

Etihad Airways has launched a colourful new range of collectable limited edition Business Class amenity kits, the result of a collaboration between the airline and luxury travel brand LUXE City Guides.

Etihad Airways, which began operations in 2003, has brought a touch of colour and design to the Business Class cabin and the general issue amenity kit. From its Abu Dhabi base, Etihad Airways flies to or has announced plans to serve 113 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas. The stylish new kits contain inflight amenities and natural facial products developed exclusively by London-based skincare and grooming brand Scaramouche + Fandango.  The airline has a fleet of 119 Airbus and Boeing aircraft, and more than 200 aircraft on firm order, including 66 Boeing 787s, 25 Boeing 777-X, 62 Airbus A350s and six Airbus A380s.

Six new stylised kit designs have been created by LUXE City Guides for Etihad Airways, inspired by some of the iconic cities on the airline’s global network. The designs for Abu Dhabi, London and Madrid, have been specially produced for Etihad Airways, whilst the Los Angeles, Sydney and Hong Kong kits feature bespoke LUXE artwork. Each kit contains a customised Etihad Airways LUXE City Guides, which corresponds to the showcased city, covering everything from hotels and restaurants, to spas, bars, boutiques and bespoke shopping, as well as services, specialists and personal guides.

Scaramouche + Fandango has developed an exclusive unisex comfort kit and skincare offering in collaboration with Etihad Airways. Specially formulated for skincare needs inflight, the range consists of parabens-free products, high in natural ingredients, to enhance onboard wellbeing.

etihad-airways-LUXE-city-guides-01-[750x333]

“The introduction of these kits is not about providing brand names to our Business Class guests. It is about intelligent design, functionality and providing them with products which are attractive, natural, useful and re-usable. Collaborating with relevant, progressive lifestyle brands such as LUXE City Guides and Scaramouche + Fandango has enabled us to tailor amenities to the requirements of our guests while retaining all the authentic charm and sophistication of the Etihad Airways brand.”

– Etihad Airways’ Vice President Guest Experience, Calum Laming

The Abu Dhabi kit uses a unique design pattern inspired by the rich architectural heritage of the Emirate, translated into a style best described as Arabian Modernism. The pattern reflects the Etihad Airways‘ brand and colour palette. Reminiscent of 1960s pop culture, the London kit uses the bold colours of the iconic London Underground map while the Madrid kit features the red and yellow of the Spanish flag in a pattern symbolising the city’s famous annual Carnival. The initial limited edition offering will be expanded at a later stage, with new designs and more cities to be launched. No word on a Sandton themed kit as yet!

etihad-airways-LUXE-city-guides-02-[750x333]

The comfort kit features a luxurious facial moisturiser enriched with vitamin E and made with anti-oxidants and essential oils to combat fatigue and the lower humidity levels in the cabin. Triglycerides and essential oils rebalance the skin’s natural moisture. A honey and shea butter lip balm enriched with vitamin E keeps lips hydrated. The new kits also include a sleep pack containing socks and eyemask, a care pack containing cotton pads and earbuds, in addition to a dental pack and earplugs. Keep an eye out for these new kits on your next Business Class trip!

Previous post

WIN A DOZEN KRISPY KREME DOUGHNUTS WEEKLY FOR A YEAR

Next post

H&M SANDTON LAUNCHES WITH VIP EVENT IN SANDTON CITY TONIGHT

The Author

The Editor

The Editor