UBER EATS REVEALS BIGGEST FOOD TRENDS OF 2018
To uncover the hottest food trends of the year, Uber Eats looked at the most popular ingredients and dishes searched for by South Africans over the last six months.
Whether ordering a poke bowl for lunch at work or smashed avo for brunch in the park, 2017 was the year South Africans embraced the convenience of Uber Eats to get food delivered for all occasions, in any location.
With the new year well underway, Uber Eats today revealed the ingredients set to shape the food zeitgeist of 2018. Whether it’s a plant based superfood or cleansing mineral, South Africans in general are looking for healthier but more interesting options and will be feasting on everything from seaweed to tofu this year according to the 2018 Uber Eats Food Cast.
Based on Uber Eats search data, in 2018 dishes containing rainbow food, edamame and sriracha will be in high demand among South Africans. Surprisingly, other food items predicted to become trend setters also include coconut, brown rice and celery with cauliflower, tuna and toast not far behind.
“Connecting people with the food they want is a critical part of getting there, which is why we kicked off 2018 by looking at the the foods that are trending globally. The better we can understand our consumers, the better we can serve them through products built with their needs in mind.”
– Head of Uber Eats User Research, Jeanette Mellinger
“In 2017 we saw South Africans embrace plant and superfood-based meals with trend setters like avocado on toast and poke bowls going mainstream. Plant-based foods are set to increase in popularity in 2018, with ingredients such as cucumber, avocado and even sriracha likely to appear on menus across the country. Novelty foods like rainbow inspired dishes or trendy foods such as those with ingredients dyed black are also high our 2018 wish list. As these and many other trends become a staple part of our eating habits, we look forward to continuing to use our technology to make eating well effortless, every day for everyone.”
– General Manager for Uber Eats South Africa, Nic Robertson