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USAIN BOLT LAUNCHES VICTORY INSPIRED CHAMPAGNE

It looks like Usain Bolts next dash will be that of the bubbly kind.

Nine-time Olympic gold medalist, Usain Bolt celebrated his next victory by revealing a new limited addition of his own cuvée – Mumm Olympe Rosé. Held at The Maslow Hotel ahead of the Sun Met, the announcement marked the global launch of G.H Mumm’s new blend.

Maison Mumm and Bolt have worked together to create a champagne, which it claims, is reserved for the most vibrant celebrations in the world. The name “Olympe” suggests Bolt’s successes, his Olympic medals and his pioneering spirit. Mumm Olympe Rosé brings to life the spirit of the House when it comes to exploring new territories in the world of champagne with the addition of a liqueur de dosage aged in cognac barrels. Intense, lively and fresh, Mumm Olympe Rosé is characterised by the intensity of Pinot Noir and its subtle gourmet notes. And a light. There’s a light built into the bottom of the bottle.

At the centre of the press conference, was Usain Bolt and the state-of-the-art bottle. Its pink salmon look is matched by the taste of a smooth, sweet and roundness coming from the liqueur de dosages and a burst of fresh sparkles to the palate. Bolt also shared a little insight into what he calls ‘The Money Mix’.

Nine-time Olympic gold medalist, Usain Bolt

“In Jamaica we do this naturally, we mix cognac with champagne, and it’s something that I enjoy. So when we sat down in the first meeting and we were trying to figure out what direction we wanted to go with for the bottle and with the drink I mentioned it and asked ‘is it possible?’ and they said ‘yes’. So for me that was something I was happy about and when you taste it you’ll taste the cognac and together it’s very nice, trust me.”

Nine-time Olympic gold medalist, Usain Bolt

Created by the renowned English designer Ross Lovegrove for Mumm Grand Cordon, the bottle of Mumm Olympe Rosé is a true technical feat. Its slender neck lends to the aromatic development of the wine, and its harmonious lines are accentuated by the iconic red sash set directly in the glass.

Bolt will be working with Mumm in innovating unique ways to celebrate victories both big and small.

Nine-time Olympic gold medalist, Usain Bolt

“We are excited to unveil the fruit of a two year collaboration with Usain Bolt, a champagne embodying the excellence of our craftsmanship and values of our Chief Entertainment Officer. Mumm Olympe Rosé is a unique and innovative champagne created for your daring celebrations.”

G.H Mumm Brand Manager, Etienne Cassuto

The premium champagne brand G.H. Mumm, entered the South African market almost five years ago, and has seen significant growth.

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